How To Get Your Business In The Press

Tactics For Maximizing Media Exposure
* Lectures 13
How do journalists on top-quality newspapers and online news sites decide what to write about?
*How journalists choose what to write about so you have a better chance of sneaking into their articles
*The snowball effect: how getting quoted just once can grow into an avalanche of free publicity
*The different types of media and how to target them efficiently so you don't waste time building worthless contacts
*The different types of articles and which ones you need to focus on getting mentioned in
*How to select the right journalists to build relationships with
*How a newsroom actually works so you know when and how to approach journalists without annoying them
*The difference between editors and reporters and which of those to focus on
*How to position yourself as an industry authority in the eyes of journalists – and reap the rewards when the public starts to see you the same way
*What 'newsworthiness' means, and how understanding this concept will help get you loads more free publicity
*What journalists are really fishing for when they interview you, so you can maximize the odds of getting yourself into print
*How to become a major journalist's go-to source for comment
*What motivates journalists (Tip: It's not money) and how to use this insight to your advantage
*How to speak to journalists so they'll love you and keep coming back for more
*How to make initial contact with the hacks who matter
*What NEVER to do with journalists that will guarantee you'll get struck off their guest list – or worse
*How to write and package your press releases so they have less chance of being ignored
*How to avoid being misquoted and inadvertently triggering negative publicity