Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Wiley | 2010-03-29 | ISBN: 0470562234 | 240 pages | PDF | 1 MB
Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in
some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the
pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal
customer base. Game-Based Marketing will:
* Explain the growing phenomenon of game-based marketing and how it works
* Show marketers how to develop games to incorporate into their marketing strategy
* Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The
Tab; the iconic McDonald’s Monopoly Game that reportedly generates nearly one-hundred million dollars in
incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world
scavenger hunts for miles accrue millions annually.
Provocative and instructive, Game-Based Marketing’s message is clear: Use the tools in this book to put games
in your marketing mix now… or you’ll be out of the game altogether.