Einstein in the Boardroom: Moving Beyond Intellectual Capital to I-Stuff

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Einstein in the Boardroom: Moving Beyond Intellectual Capital to I-Stuff

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How do you put a dollar value on the intangible? In today's knowledge-based economy, intangible capital, humancapital, intellectual assets, and intellectual property are critically important to the bottom line. However, traditional management, accounting, and budgeting processes are ill-equipped to set values on ideas, skills, and people. These managers must begin to think and act like Einstein by creating, and ultimately extracting, value from innovation.

A follow-up to the innovative and bestselling Edison in the Boardroom, which focuses primarily on intellectual property, Einstein in the Boardroom takes this groundbreaking concept one step further by focusing on the commercialization of "non-IP" intangibles. Working through the Value Continuumframework, Einstein in the Boardroom sheds new light on the evolving discipline of intangibles management by featuring dozens of case studies that illustrate how today's leading companies—including The Boeing Company, Eli Lilly and Company, Hewlett-Packard Company, The Procter & Gamble Company, Thomson, Visa International, and many others—are successfully implementing the strategy of extracting value from knowledge and know-how, first introduced by Edison, within their own companies, and how they are now taking it to the next level.

Encapsulating multidisciplinary ideas and best practices about intangibles developed by practitioners in the legal, knowledge, financial, R&D, human resources, measurement and reporting, economics, social, and environmental communities, Einstein in the Boardroom presents concrete methods, processes, and frameworks to help any firm manage and profit from its intangible assets.