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Effective Email Marketing Strategies [repost]

Posted By: house23
Date: 6 May 2014 09:49:02
Effective Email Marketing Strategies [repost]

Effective Email Marketing Strategies
MOV | AVC 1266kbps | English | 960x540 | 29.97fps | 57 mins | AAC stereo 96kbps | 573 MB
Genre: Video Training

In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. The course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

Topics include:
Building an email list
Collecting email addresses
Offering incentives to increase signups
Deciding on a format for emails
Including links
Sending valuable offers
Creating effective From address and subject lines
Combing email with social media and mobile devices
Managing bounced and blocked email
Evaluating email click-through data
Automating email marketing

John Arnold has developed marketing training programs for such companies as Coca-Cola, Adidas, Capital One, Cars.com, and many others. John first gained national attention for his marketing advice in 2006 when he pioneered a small business-training program on behalf of the email marketing service Constant Contact. Through the program, John coached thousands of small business owners on marketing, and his seminars and workshops have become a trusted source for marketing strategies, tactics, and best practices.


Format : QuickTime
Format/Info : Original Apple specifications
File size : 30.1 MiB
Duration : 3mn 4s
Overall bit rate : 1 366 Kbps
Encoded date : UTC 2011-11-10 21:48:01
Tagged date : UTC 2011-11-10 21:48:01
Writing library : Apple QuickTime
Copyright : lynda.com
Video #2
ID : 2
Format : AVC
Format/Info : Advanced Video Codec
Format profile : Main@L3.1
Format settings, CABAC : Yes
Format settings, ReFrames : 3 frames
Codec ID : avc1
Codec ID/Info : Advanced Video Coding
Duration : 3mn 4s
Bit rate mode : Variable
Bit rate : 1 266 Kbps
Width : 960 pixels
Height : 540 pixels
Display aspect ratio : 16:9
Frame rate mode : Constant
Frame rate : 29.970 fps
Resolution : 24 bits
Colorimetry : 4:2:0
Scan type : Progressive
Bits/(Pixel*Frame) : 0.082
Stream size : 27.9 MiB (93%)
Encoded date : UTC 2011-11-10 21:48:01
Tagged date : UTC 2011-11-10 21:48:01
Audio #1
ID : 1
Format : AAC
Format/Info : Advanced Audio Codec
Format version : Version 4
Format profile : LC
Format settings, SBR : No
Codec ID : 40
Duration : 3mn 4s
Bit rate mode : Variable
Bit rate : 96.0 Kbps
Maximum bit rate : 98.5 Kbps
Channel(s) : 2 channels
Channel positions : L R
Sampling rate : 48.0 KHz
Resolution : 16 bits
Stream size : 2.11 MiB (7%)
Encoded date : UTC 2011-11-10 21:48:01
Tagged date : UTC 2011-11-10 21:48:01


Effective Email Marketing Strategies [repost]

Effective Email Marketing Strategies [repost]

Effective Email Marketing Strategies [repost]


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