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"Communicating Science Effectively"

Posted By: exLib
"Communicating Science Effectively"

"Communicating Science Effectively"
National Academies of Sciences, Engineering, and Medicine; Division of Behavioral and Social Sciences and Education; Committee on the Science of Science Communication
NAS Press | 2016 | ISBN: 0309451027 0309450993 9780309450997 9780309451024 | 127 pages | PDF | 10 MB

This volume offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere.

This publication identifies important influences – psychological, economic, political, social, cultural, and media-related – on how science related to such issues is understood, perceived, and used.
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues.
Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations.

Contents
Preface
Summary
1 Using Science to Improve Science Communication
2 The Complexities of Communicating Science
3 The Nature of Science-Related Public Controversies
4 Communicating Science in a Complex, Competitive Communication Environment
5 Building the Knowledge Base for Effective Science Communication
References
APPENDIX
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