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Susan Gunelius - Building Brand Value the Playboy Way [Repost]

Posted By: rotten comics
Date: 31 Mar 2016 12:05:03
Susan Gunelius - Building Brand Value the Playboy Way [Repost]

Susan Gunelius - Building Brand Value the Playboy Way
2009 | ISBN: 023057789X | English | 256 pages | PDF | 10.5 MB

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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