Growth Hacking 101

Growth what? Growth hacking is one of the hottest buzzwords in online marketing and in the world of technology start-ups in the United States and elsewhere. It seems like people can't repeat the term enough. In fact, growth hacking is one of the hottest terms used by start-up founders when they're trying to raise funds for their ventures.

Unfortunately, 'growth hacking' may have become the victim of its own success because the more people repeat the phrase, it appears, the fewer people understand it. There's a tremendous amount of hype and mythology surrounding the concept. What exactly is growth hacking? Why should you care? Does it even matter in the big scheme of things?

This book not only defines what growth hacking is but also helps step you through the process of making growth hacking work for your company. Whether you are producing a software product, launching a blog, developing an online service, or designing a mobile app, growth hacking can pay off tremendously for your organization.

Here's what you'll learn:

Growth Hacking Defined

A Short History Of Growth Hacking

Growth Hacking Methods and Tactics

How To Create a Compelling Product Or Offer

How To Attract Users and Generate Lead

How to Engage Leads

How to Track and Improve Your Product