Content Marketing Playbook

In recent years, content marketing has become THE number one way to increase web traffic, build brand reputation, connect with new customers, and grow your business.

This book will help you understand how to master content marketing, direct marketing, customer engagement, blogging for business, and brand awarness. In it, Rob and Sujan don't just write about the benefits and value of content marketing, direct marketing, and other marketing channels. They also reveal the actual strategies, processes, best practices, tips, and tools that they've both personally used (and continue to use) to help hundreds of companies boost web traffic, brand awareness, and conversions.

To survive and thrive in business today, you have to invest in content marketing. But here's the problem: if you're new to content marketing, it's not very easy to know where to start, and it's even harder to know where to go next once you do finally get the wheels rolling.

The book will help you hit the ground running, make the right moves, see real ROI, and use content marketing to take your business to the next level.

Table of Contents:
Section 1: Finding Your Ideas

Base Content vs. Peripheral Content
Use Brainstorming And Ideation
SEO Techniques And Trends
Getting Ideas From Others
Using Content Types To Get Ideas

Section 2: Writing and Creating Content

Understanding Your Audience
Finding The Right Writing Style
Using Tools To Find Your Audience
Confronting Content Creation Challenges
Planning Your Content
Creating Successful Content
How To Write To Get More Traffic And Leads
How To Create Great Headlines
How To Do Content Research
Hiring Outside Content Creators

Section 3: Pre-Promotion

Understanding The Value of Pre-Promotion
Pre-Promotion Research
Developing Your Pre-Promotion Plan

Section 4: Publishing Your Content

Using SEO With Your Content Marketing
How To Make Every Post SEO Friendly
When To Publish Your Content

Section 5: Promotion & Outreach

Promoting Your Content On Social Media
Using Email To Promote Content
Engaging Your Audience
Creating Content Upgrades
Curating Outside Content

Section 6: Repurposing Your Content

The Value Of Evergreen Content
How To Repurpose Your Content
How To Engage with New Audiences

Section 7: Measuring Success

How and Why You Should Measure
How To Know if Your Content is Converting
Using Google Analytics



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