Buy-ology: How Everything We Believe About Why We Buy Is Wrong (Audiobook) (Repost)
Buy-ology: How Everything We Believe About Why We Buy Is Wrong (Audiobook) By Martin Lindstrom, read by Will Thorp
2009 | 5 hours and 56 mins | ISBN: n/a , ASIN: B002SQ80PG | MP3 90 kbps (vbr) | 242 MB
2009 | 5 hours and 56 mins | ISBN: n/a , ASIN: B002SQ80PG | MP3 90 kbps (vbr) | 242 MB
Why did so many people who took the 'Pepsi challenge' say they preferred Pepsi only to carry on buying Coca-Cola? Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke? Why does the scent of melons help sell electronic products? If you're bewildered by these questions, then Buy-ology will make everything clear. Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.