De Bonis, Susan, "A practical guide to the media business"
English | eISBN: 9781631571947, 163157194X | 2015 | 115 pages | PDF | 13 MB
English | eISBN: 9781631571947, 163157194X | 2015 | 115 pages | PDF | 13 MB
Content: 1. Media today and beyond –
2. Media basics –
3. Print media –
4. Radio –
5. Television –
6. The World Wide Web –
7. Social media and mobile marketing –
Index.