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Actionable Web Analytics [Repost]

Date: 6 Feb 2016 09:52:52

Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby
English | 19 Oct. 2009 | ISBN: 0470124741 | 289 Pages | PDF | 4 MB

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization.

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