Marketing Management: A Decision-making Approach
Pingali Venugopal, "Marketing Management: A Decision-making Approach"
Sa ge Pu blications | 2010 | ISBN: 8132104714 | 260 pages | PDF | 1,2 MB
Sa ge Pu blications | 2010 | ISBN: 8132104714 | 260 pages | PDF | 1,2 MB
A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct decision-making in the market. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the Indian marketing arena.