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eBusiness & eCommerce

Posted By: Free butterfly
eBusiness & eCommerce

eBusiness & eCommerce: Managing the Digital Value Chain by Andreas Meier
English | 3 Apr. 2009 | ISBN: 354089327X | 222 Pages | PDF | 2 MB

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.