Case Studies in Service Innovation by Linda A. Macaulay
English | 29 Apr. 2012 | ISBN: 1461419719 | 219 Pages | PDF | 1 MB
English | 29 Apr. 2012 | ISBN: 1461419719 | 219 Pages | PDF | 1 MB
Case Studies in Service Innovation provides the reader fresh insight into how innovation occurs in practice, and stimulates learning from one context to another. The volume brings together contributions from researchers and practitioners in a celebration of achievements with the intention of adding to the wider understanding of how service innovation develops.