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Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business

Posted By: MoneyRich
Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business

Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business by Thomas Plummer
English | 30 Aug. 2007 | ISBN: 1585180491 | 404 Pages | EPUB | 8 MB

Thomas Plummer knows the fitness business. IHRSA is fortunate to team with Thom in his Traveling Seminars & Showcases. Thom has helped thousands of people in recent years with their toughest questions in the health club business. His matter-of-fact teaching style has encouraged, motivated, and challenged people in the industry. His experience is uniquely thorough, and he has been involved with almost every aspect of the business: instructing, sales, customer service, management, financial planning, and consulting.
All of Thom's knowledge could not just fit into one book. Anyone Can Sell not only offers an overarching perspective of selling in the health club industry, but also provides detailed advice towards immediate success in sales. This book provides a fresh approach to sales. Plummer reminds us that selling fitness should be about helping people achieve the healthy lifestyle that they are seeking. Following Plummer's advice will help refocus your club's sales intentions. He presents effective sales strategies, as well as productive sales techniques.

Plummer's 30 years of experience serve as the underlying basis of his suggestions on how to individualize the sales process and help reinforce his reminder to never prejudge a prospective member. He guides the reader into new perspectives: that of an inexperienced exerciser, an approaching buyer, and an intimidated potential member. His professional advice is great both for someone just starting in the business and for those needing to refresh their selling practices. Thom has a lot to teach, so if you are not a health dub sales expert, read what Thom has to say, and I guarantee you will gain new insights!

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