Service Franchising: A Global Perspective
Service Franchising: A Global Perspective by Ilan Alon
English | 24 Oct. 2005 | ISBN: 0387281827 | 268 Pages | PDF | 4 MB
English | 24 Oct. 2005 | ISBN: 0387281827 | 268 Pages | PDF | 4 MB
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.