The Dynamics of Persuasion
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century by Richard M. Perloff
English | 30 Apr. 2010 | ISBN: 0415805678, 0415805686 | 444 Pages | PDF | 5 MB
English | 30 Apr. 2010 | ISBN: 0415805678, 0415805686 | 444 Pages | PDF | 5 MB
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.