Creating Breakthrough Products: Innovation from Product Planning to Program Approval by Craig M. Vogel
English | Nov. 1, 2001 | ISBN: 0139696946 | 336 Pages | PDF | 5.23 MB
English | Nov. 1, 2001 | ISBN: 0139696946 | 336 Pages | PDF | 5.23 MB
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets – or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams – while staying relentlessly focused on your customer's values and lifestyles.