Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
Martin Trapp, "Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers"
English | ISBN: 3658050934 | 2014 | 202 pages | PDF | 1 MB
English | ISBN: 3658050934 | 2014 | 202 pages | PDF | 1 MB
Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.