Integrated Marketing Communications by Amanda Broderick
English | Feb. 28, 2005 | ISBN: 0273676458 | 801 Pages | PDF | 6 MB
English | Feb. 28, 2005 | ISBN: 0273676458 | 801 Pages | PDF | 6 MB
Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit.