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Essentials of Global Marketing

Posted By: AlenMiler
Date: 7 Jun 2015 14:56:42
Essentials of Global Marketing

Essentials of Global Marketing by Svend Hollensen
English | Dec 4, 2012 | ISBN: 0273756540 | 524 Pages | PDF/AZW4 | 118.76 MB/122.67 MB

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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