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The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior by John Mowen

Posted By: Free butterfly
The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior by John Mowen

The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior by John Mowen
English | Dec 3, 2010 | ISBN: 1441950915 | 316 Pages | PDF | 6 MB

Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior.