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The Advertised Mind [Repost]
![The Advertised Mind [Repost]](https://pixhost.icu/avaxhome/9a/fc/0004fc9a.jpg)
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising by Erik Du Plessis
English | 3 May 2005 | ISBN: 0749443669 | 256 Pages | PDF | 26 MB
English | 3 May 2005 | ISBN: 0749443669 | 256 Pages | PDF | 26 MB
Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to show that the strongest factor predicting success is not the scheduling rate, but how much an advertisement is liked.