The 72 Hour Law Firm: How to Start your Own Firm in Three Days

Learn what law school did not teach you about: how to create and run a profitable business. Authors Matt and Jennifer Coatney translate their combined 20 years of experience advising dozens of law firms into an easy-to-read, one-stop shop for practical advice on formation, finances, insurance, advertising, technology and more.

Whether you are contemplating hanging out your own shingle or are being forced into that decision due to an increasingly competitive job market, The 72 Hour Law Firm will show you how to set up and start billing in as little as three days.

Learn how to:
- Select a firm name, determine your firm's business structure, and incorporate
- Set rates and estimate startup funds, income, expenses and profit
- Create your firm branding, logo, and website without spending a fortune
- Advertise effectively and network with other lawyers and organizations
- Ensure you get the necessary insurance to protect your new business
- Acquire all you need for your new office, including space, equipment, software and supplies

Matt Coatney is a well-known law firm consultant and executive having worked with over 50 law firm clients, ranging from international powerhouses to solo practices. He has worked in the legal space for over 10 years in a variety of roles, including executive positions at a top 25 global law firm and leading legal technology provider. He has also advised a number of small law firms in startup activities and ongoing operations. Prior to entering the legal space, he was a management and technology consultant for a number of years.

Jennifer Coatney is a licensed attorney and court magistrate with 12 years legal experience in a variety of practice areas, jurisdictions and roles. Her areas of expertise include family, juvenile, criminal and domestic law. She was a small law attorney for a number of years before starting her own successful law firm in 2005. She was appointed a county court magistrate in 2009 and currently serves in this role. She has also advised on startup, legal and business aspects for a number of small law firms.