Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig
Kogan Page Business Books | May 2003 | English | ISBN: 0749439270 | 321 pages | PDF | 1 MB
Kogan Page Business Books | May 2003 | English | ISBN: 0749439270 | 321 pages | PDF | 1 MB
""This book is a lot of fun … Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book."" – Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing