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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig [Repost]

Posted By: Free butterfly
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig [Repost]

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig
Kogan Page Business Books | May 2003 | English | ISBN: 0749439270 | 321 pages | PDF | 1 MB

""This book is a lot of fun … Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book."" – Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing