Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle
Wiley; 1 edition | May 23, 2002 | English | ISBN: 047140179X | 252 pages | PDF | 1 MB
Wiley; 1 edition | May 23, 2002 | English | ISBN: 047140179X | 252 pages | PDF | 1 MB
Authored by a well-known figure in the field.
Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
Individual chapters address the differences involved in marketing different types of events.
Examines future trends and key issues such as how to reach new event attendees.
Includes appendices with sample forms, contracts, and more.