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Marketing Across Cultures by Fons Trompenaars

Posted By: Free butterfly
Date: 28 Sep 2014 08:53:23
Marketing Across Cultures by Fons Trompenaars

Marketing Across Cultures by Fons Trompenaars
Capstone; 1 edition | September 24, 2004 | English | ISBN: 1841124710 | 354 pages | CHM | 6 MB

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

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