Managing Service Operations: Design and Implementation by Bill Hollins
English | 18 Sept. 2006 | ISBN: 1412929539 | 312 Pages | PDF | 2 MB
English | 18 Sept. 2006 | ISBN: 1412929539 | 312 Pages | PDF | 2 MB
Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.