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The Automotive Development Process: A Real Options Analysis [Repost]

Posted By: ChrisRedfield
Date: 25 May 2015 14:52:27
The Automotive Development Process: A Real Options Analysis [Repost]

Daniel Sörensen - The Automotive Development Process: A Real Options Analysis
Published: 2006-09-26 | ISBN: 3835004999 | PDF | 219 pages | 8.17 MB


Motivated by Toyota's product development capabilities, Daniel Sörensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.

No Other Mirrors, Please!

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