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Cases to Accompany Contemporary Strategy Analysis (5th edition) [Repost]
![Cases to Accompany Contemporary Strategy Analysis (5th edition) [Repost]](https://pixhost.icu/avaxhome/2c/3f/00253f2c.jpeg)
Robert M. Grant - Cases to Accompany Contemporary Strategy Analysis (5th edition)
Published: 2005-02-11 | ISBN: 1405124083 | PDF | 392 pages | 3 MB
The cases in this book have been written to accompany the leading strategy text, Contemporary Strategy Analysis 5e (Blackwell). Designed to illuminate and utilize the key strategic management concepts and frameworks, the cases deal with prominent companies facing the challenge of competitive international markets. The fourth edition of Cases for Contemporary Strategy Analysis features the updating of previous cases, including Laura Ashley Holdings PLC; Daimler Chrysler and the world automobile industry; Eastman Kodak; Royal Dutch Shell; Harley-Davidson, Inc.; Richard Branson and the Virgin Group; General Electric; and AES Corporation; Madonna; the U.S. airlines industry; Wal-Mart; EMI; the video games industry; EuroDisney; and the addition of new cases. Among the new cases appearing are Cannondale, Grundig, Eni S.p.A. and the world oil and gas industry, and Dell Computer.