Proliferation of the Internet Economy: E-commerce for Global Adoption, Resistance, and Cultural Evolution

The explosive expansion of the Internet has led to dramatic shifts in the methodology of conducting business, allowing for instantaneous communication and activities.

Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution provides deep insight into the globalization of e-commerce and the minimization of the digital divide between developed and developing countries. This book specifically addresses and explains the adoption and proliferation of global e-commerce.


Table of Contents:
Section I: E-Commerce: A Global Phenomenon

Chapter I: Introduction to E-Commerce

Chapter II: E-Commerce Background

Section II: Service Quality for Global Consumers

Chapter III: Service Quality of E-Commerce for Global Consumers

Chapter IV: Global Quality Management Practice for E-Commerce

Section III: Adoption, Proliferation, and Resistance: Impact and Globalization

Chapter V: E-Commerce Diffusion: Critical Factors Affecting Diffusion of E-Commerce

Chapter VI: Diffusion of E-Commerce in Developed and Developing Countries: Comparative Studies

Chapter VII: E-Commerce Adoption in Developing Countries

Chapter VIII: Influencing Factors and the Acceptance of Internet and E-Business Technologies in Maritime Canada’s SMEs: An Analysis

Chapter IX: Effect of Proliferation and Resistance of Internet Economy: Understanding Impact of Information and Communication Technology in Developing Countries

Section IV: Globalization of E-Commerce: Cultural Adaptation

Chapter X: Globalization and Relevant Strategy for E-Commerce

Chapter XI: Culturally Customizing International Web Sites

Chapter XII: A Cultural Perspective on Web Site Localization

Chapter XIII: Conclusion, Implications, and Future Trends