Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall
English | ISBN: 1591846218 | 2013 | EPUB / MOBI | 256 pages | 0.80 MB
English | ISBN: 1591846218 | 2013 | EPUB / MOBI | 256 pages | 0.80 MB
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
LabView - Collective Books
Mega E-books Pack (2013)
Malware Centric E-book Collection
Huge Electricity, Magnetism, A..., Healing - EBooks Collection
Premium IT eBooks Collection
Huge Encyclopedias - EBooks Collection
Osprey Publishing - Military History Books Collection
Gale Encyclopedias - Full Pack
IT Books Collection (Basic - Intermediate - Advance)
Medicinal and Aromatic Plants - 50 Volume Set
Doctor Who ebooks Collection
Learning HTML Ultimate Collection
Comprehensive Robotics Books Collection
Great Royal Web Design Pack
Civil Engineering Geotechnical books
Luftwaffe Colours Collection
Many Thanks to Original uploader.
For More Rare Movies Check out my blog!
Download Links :
No Mirrors Please