The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (Repost)
Dan Roam, "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures"
P.rtfolio Hardcover | 2008 | ISBN: 1591841992 | 278 pages | PDF | 11,8 MB
P.rtfolio Hardcover | 2008 | ISBN: 1591841992 | 278 pages | PDF | 11,8 MB
The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a watershed moment: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with tools and rules to facilitate picture making.