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Contemporary Research In E-marketing, Vol. 2 (Repost)

Posted By: manamba13
Contemporary Research In E-marketing, Vol. 2 (Repost)

Contemporary Research In E-marketing, Vol. 2 by Sandeep Krishnamurthy
English | 2005 | ISBN: 1591408245 | 389 Pages | PDF | 5 MB

Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.


Contemporary Research In E-marketing, Vol. 2 (Repost)