Marketing Health Services, Second Edition (repost)
Richard K. Thomas, "Marketing Health Services, Second Edition"
2009 | ISBN: 156793336X | 495 pages | PDF | 2,2 MB
2009 | ISBN: 156793336X | 495 pages | PDF | 2,2 MB
Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare prers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative.
It pres a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.