The Complete Database Marketer
The Complete Database Marketer
McGraw-Hill; 2 edition | September 1, 1995 | ISBN-10: 1557388938 | 550 pages | DJVU | 3.6 Mb
McGraw-Hill; 2 edition | September 1, 1995 | ISBN-10: 1557388938 | 550 pages | DJVU | 3.6 Mb
The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.