Satellite Marketing: Using Social Media to Create Engagement

Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message.

Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you:


Develop an effective social media strategy to boost sales and brand awareness
Identify and target relevant markets
Create, deploy, and maintain effective satellites
Measure the success of your satellite marketing campaigns

The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance.

This book is written by Kevin Popović, the Founder of Ideahaus® and Lecturer at San Diego State University. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist and Top 15 Most Influential Educators in Digital Marketing by the Online Marketing Institute.