Designing for Behavior Change: Applying Psychology and Behavioral Economics
Designing for Behavior Change: Applying Psychology and Behavioral Economics By Stephen Wendel
2013 | 400 Pages | ISBN: 1449367623 | EPUB + PDF | 4 MB + 22 MB
2013 | 400 Pages | ISBN: 1449367623 | EPUB + PDF | 4 MB + 22 MB
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to