The Delta Model: Reinventing Your Business Strategy (repost)
Arnoldo C. Hax "The Delta Model: Reinventing Your Business Strategy"
Springer | English | 2009-12-08 | ISBN: 144191479X | 248 pages | PDF | 6 MB
Springer | English | 2009-12-08 | ISBN: 144191479X | 248 pages | PDF | 6 MB
Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahalad. Arnoldo Hax argues there are fundamental drawbacks in the underlying hypotheses of these approaches in that they define strategy as a way to achieve sustainable competitive advantage. This line of thinking could be extremely dangerous because it puts the competitor at the center and therefore anchors you in the past, establishes success as a way of beating your competitors, and this obsession often leads toward imitation and congruency. The result is commoditization - which is the worst outcome that could possibly happen to a business.