The Handbook of Crisis Communication
W. Timothy Coombs, Sherry J. Holladay, "The Handbook of Crisis Communication"
2010 | ISBN-10: 1405194413, 1405194413 | 768 pages | PDF | 5 MB
2010 | ISBN-10: 1405194413, 1405194413 | 768 pages | PDF | 5 MB
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in–depth analyses of well–known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub–discipline of public relations or corporate communication