Buying In: The Secret Dialogue Between What We Buy and Who We Are (repost)
Buying In: The Secret Dialogue Between What We Buy and Who We Are By Rob Walker
Publisher: Random House 2008 | 320 Pages | ISBN: 1400063914 | PDF | 10 MB
Publisher: Random House 2008 | 320 Pages | ISBN: 1400063914 | PDF | 10 MB
Adult/High School—Walker takes a close look at past and present consumerism in the United States, positing that older forms of advertising are no longer successful. In their place, the trend has shifted to what the author calls "murketing," a mix of "murky" and "marketing." He argues that instead of being manipulated by marketing, consumers are using it to their advantage; and instead of being shaped by products, consumers are using them to express individual identity and social outlook. Told from the perspectives of both consumers and marketers, the book entwines historical fact, commentary from experts in the field, and pop-culture examples drawn from brand names such as Timberland, Sanrio, Apple, and Nike.