Making Innovation Last: Volume 1: Sustainable Strategies for Long Term Growth By Hubert Gatignon, David Gotteland, Christophe Haon
2016 | 276 Pages | ISBN: 1137560967 | PDF | 1 MB
2016 | 276 Pages | ISBN: 1137560967 | PDF | 1 MB
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.