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It's Not about the Technology [Repost]

Posted By: Free butterfly
Date: 19 Dec 2016 17:54:15
It's Not about the Technology [Repost]

It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation by Varada Raj Karamchedu
English | 19 Nov. 2004 | ISBN: 3540779795 | ASIN: 0387233504 | 202 Pages | PDF | 3 MB

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering.

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