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Pricing Perspectives [Repost]
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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications by S. Rothenberger
English | Nov. 3, 2008 | ISBN: 0230207227 | 246 Pages | PDF | 1 MB
English | Nov. 3, 2008 | ISBN: 0230207227 | 246 Pages | PDF | 1 MB
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.