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Green Marketing: A Case Study of the Sub-Industry in Turkey

Posted By: roxul
Date: 24 Apr 2016 06:47:38
Green Marketing: A Case Study of the Sub-Industry in Turkey

Ayca Can Kirgiz, "Green Marketing: A Case Study of the Sub-Industry in Turkey"
English | ISBN: 1137535873 | 2016 | 172 pages | PDF | 2 MB

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
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