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Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors

Posted By: arundhati
Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors

M. Merk, "Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors"
2014 | ISBN-10: 1137347430 | 213 pages | PDF | 3 MB

The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.