Betting on Brains: The Neuroscience of Financial Decisions (Non Fiction)
Betting on Brains: The Neuroscience of Financial Decisions (Non Fiction) by Emma Brown
English | January 1, 2024 | ISBN: N/A | ASIN: B0CR9RNGQ8 | 55 pages | MOBI | 0.31 Mb
English | January 1, 2024 | ISBN: N/A | ASIN: B0CR9RNGQ8 | 55 pages | MOBI | 0.31 Mb
Unlock the secrets of your financial mind and make smarter choices with cutting-edge neuroscience.
Ever wonder why you panic sell during market downturns, chase fleeting trends, or struggle to stick to your budget? The answer lies not in spreadsheets or market reports, but in the intricate workings of your brain. Betting on Brains takes you on a fascinating journey through the intersection of neuroscience and finance, revealing the hidden forces that drive your financial decisions.
In this groundbreaking book, you will:
- Explore the neural networks of trust and decision-making: Discover how your brain assesses trust in advisors and institutions, shaping your investment strategies and influencing market stability.
- Understand the cognitive biases that lead to financial pitfalls: Learn how overconfidence, loss aversion, and other biases can derail your financial goals and how to overcome them with proven neuro-based strategies.
- Cultivate mindfulness for mindful spending: Develop essential practices to observe your thoughts and emotions around money, make conscious choices, and break free from impulsive spending habits.
- Discover the future of personalized investment strategies: Dive into the exciting world of brain-based asset allocation and risk management, where your unique neural fingerprint guides your investment journey.
- Embrace the ethical frontiers of neurofinance: Understand the potential pitfalls of manipulating financial decisions and explore strategies to ensure responsible application of this powerful field.
This book is for:
- Investors of all levels: Gain valuable insights into your own financial behavior and learn how to make smarter investment decisions based on the latest neuroscience research.
- Financial advisors: Discover new approaches to personalized financial planning and build deeper trust with your clients by understanding their neurofinancial profiles.
- Psychologists and neuroscientists: Explore the latest advancements in the field of neurofinance and its applications in understanding financial decision-making processes.
- Anyone interested in the intersection of human behavior and finance: Uncover the hidden forces that shape our financial lives and learn how to harness the power of your brain for financial success and well-being.