The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities by Andy Bird and Mhairi McEwan
English | 2011 | ISBN: 1119953316 | 320 pages | PDF | 17,5 MB
English | 2011 | ISBN: 1119953316 | 320 pages | PDF | 17,5 MB
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.