101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
101 Design Methods: A Structured Approach for Driving Innovation in Your Organization by Vijay Kumar
2013 | ISBN: 1118083466 | English | 336 pages | PDF | 119 MB
2013 | ISBN: 1118083466 | English | 336 pages | PDF | 119 MB
The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.