The Interior Design Business Handbook: A Complete Guide to Profitability (5th edition) By Mary V. Knackstedt,
2012 | 560 Pages | ISBN: 1118139879 | PDF | 64 MB
2012 | 560 Pages | ISBN: 1118139879 | PDF | 64 MB
Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability. It offers a complete roadmap to all aspects of starting and running a business, from hiring staff and contract negotiation to marketing and client relations. The new edition describes how the changing economy affects design practices, covers new health and environmental issues, and explores a range of current topics, including social networking, internet marketing, building a brand, and implementing computer technology.